—— Any Stage · Words that Book ——
Wonderful Websites
Turn browsers into buyers
Who it's for: any photographer whose website looks lovely and doesn't convert. Whether you've got a site that's quietly not working or a blank page and no idea what to put on it, you start in the same place — and you'll finish with every page written.
£99
Secure Checkout Via Podia
The Problem
You know the feeling. Someone lands on your website — from Google, from Instagram, from a friend who passed on your name. They look at your photos. They read a bit.
And then they leave.
No enquiry. No message. Nothing. It's the quietest loss in this business, because nothing actually happens — you simply never hear from them.
A while ago I went through every enquiry I'd ever lost, expecting to find other photographers, or bad timing. That isn't what I found. Overwhelmingly, it was price shock: lovely people who arrived knowing nothing about what professional photography costs. They sent me an enquiry, met the pricing number cold, in an email, and vanished.
I didn't lower my prices. I gave my website one job instead. Show everyone who lands here, how valuable professional photography is.
Your photos get you considered. Your words get you booked.
What it Is
Eleven core lessons and a couple of bonuses, taught through my own website — the one that turns Google searches into bookings, all while I'm out with my camera.
You'll learn who you're actually writing to, and why writing to one person converts better than writing to everyone.
You'll learn to collect your clients' real words — from your reviews, your questionnaires, your messages — instead of inventing copy from a blank screen. The best website copy isn't written. It's collected.
You'll learn the three steps that run underneath every page that sells: their problem, the cost of doing nothing, and your solution.
And you'll learn the four writing rules I spent fifteen years learning in newsrooms — as a reporter through to chief reporter, a sub-editor at The Times and the international edition of The Observer, and then Managing Editor of Metro's digital editions.
Then you'll write every page: homepage, service pages, About, pricing, contact.
One thing to be clear about, because it's the whole point: you write every word yourself.
AI appears ONLY as an editor — never as a writer. There's a good reason for that, and lesson one shows you exactly what happens when photographers get it the other way round.
Everything runs in Claude — the one AI tool I actually use — and the free plan is all you need.
11 lessons plus a couple of bonuses — short videos, all under 7 minutes long
11 workbooks, templates and reference cards
0 words on your website written by AI
What You Will Walk Away With
A website that sounds like you — and books people
Every core page written and live: homepage, service page or pages, About, pricing and contact — in your voice, not a template's.
A bank of your clients' own words, collected from your reviews and messages, doing your persuading for you.
Your prices on your website, framed so the number lands warm instead of cold.
A blog blueprint with two structures you can follow every time — plus the review-request scripts that fill your proof bank from your very next gallery.
The ability to write any page you ever need again — because you learned the decisions, not a formula.
—— How it works ——
Collect, structure, write, publish
Buy the course
Eleven lessons plus a bonus, with every worksheet, template and reference card you need.
Collect before you write
Mine your reviews, questionnaires and messages for the exact words your clients use about their worries — and their relief. This is the raw material for every page.
Write one page at a time
Homepage, then your main service page, then the rest. Each one from a blueprint, in your own words, with the checklists to know when it's working.
Publish before it's perfect
Get each page live before you start the next. Done is better than perfect — a perfect unpublished website converts nobody.
—— Before You Ask ——
Great Questions, Honest Answers
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No — this works either way. If you already have one, we treat it as a renovation, not a demolition: you go page by page and keep everything you like and everything clients have praised. If you're starting with a blank page, you get the full page list and build the basics first.
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No, and this is the promise the course is built on. A website that converts isn't a talent you were either born with or weren't — it's a series of decisions about who you're writing to, what you say, in what order, in which words. I walk you through every one of them, page by page.
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It's not required, but I'd genuinely do it first if you can — this course draws on that work constantly, and the copy is far easier when you know exactly who you're writing to. If you haven't, lesson two gives you the fast version so you're never stuck.
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No - It only touches on the basics, where they matter for your writing. This course is about the words that convert someone once they've arrived. Getting them there is what SEO Success for Photographers and Found by AI are for — and all three fit together as a bundle if you want the whole journey.
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You can. I tried it, and I found the results genuinely put people off — because AI writes copy that could belong to any photographer anywhere, and browsers who read a lot of websites can feel it instantly. Lesson one puts a real AI-written homepage next to mine so you can see it for yourself. Your voice is the one thing on your site no other photographer can copy, and this course exists to protect it.
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It isn't a course to finish in one sitting, and it isn't meant to be. Most people work through a lesson and its page over a week or two — and you publish as you go, so your website improves from the first page rather than the last.
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Yes, and every lesson has an honest route for you. You'll never be told to invent numbers, awards or testimonials — that's a rule in the course, not just my preference. You'll borrow honestly while your own proof builds, and you'll start collecting from your very first booking.