—— The Leap · Photography business education ——
Ready To Take The Leap?
Honest business education for self-made photographers.
Less marketing overwhelm, more of the photography you love.
LIVE COHORT + 1:1 MENTORING • 12 WEEKS • JANUARY 2027
SELF-PACED COURSE + 1:1 MENTORING • JANUARY 2027
NOT READY FOR A FULL PROGRAMME?
Tell me what's broken and I'll show you the fix.
—— A system that works for you ——
Built in my business. Proven by my results. Taught to you.
Get your week back
I'll show you how to build a strong business foundation, and then put AI to work on your marketing.
These are systems built on foundations that hold, not viral hacks.
So the admin that used to swallow your evenings takes a few hours, and you're back to the photography you love (and the family you built this dream job around).
—— Starting out, or More experienced? ——
Which Photographer Are You?
Two programmes, one for each stage.
One for photographers just starting out in business, and one for photographers already in business whose marketing needs sorting. Pick yours.
Live programme · 12 weeks · January 2027 · limited places
Finally Found and Actually Booked
Twelve weeks to sort out your marketing and get your bookings back on track.
You're a great photographer, but the marketing has started to feel like a second job you never applied for.
The enquiries that used to turn into bookings have suddenly gone quiet.
Social media has turned into a hamster wheel: it’s moving faster and faster, and you feel like you are going nowhere.
Nobody can explain how AI search actually recommends you (but you know you should do something about it).
And you're doing all of this round the school run and your actual photography.
You don't have to figure this out on your own. Let's get on top of it, together.
Finally Found and Actually Booked is a twelve-week live programme, taught by me, Kirsty Hamilton, to a small group of photographers.
We will find what's brilliant and what's broken in your marketing, fix the leaks, and build your own AI team that keeps the bookings coming while you're out shooting.
One live call a week, three to five hours of your time.
Limited places. Applications close 31 October.
£995 · £595 founding run, January 2027
Self-paced bundle + 3 mentoring calls · launching January 2027
Launch Ready
Everything you need to build your profitable photography business.
You've got the camera skills and the determination, but no idea how to build and run the business side of things.
You need to figure out pricing, a website, who your ideal client actually is, how to get found on Google and, most importantly of all, how to get clients in the door.
I was you, ten years ago. A camera, a lot of nerve, and no idea what running a business actually involved.
Launch Ready is a decade of work and over 1000 shoots distilled into all the things I wish someone had sat me down and told me at the start.
Launch Ready is the six courses that start your photography business properly, worked through at your own pace.
There are three one-to-one mentoring calls with me, Kirsty Hamilton, at the exact points where new photographers stall: once the business is set up, once the website goes live, and at the end.
The programme launches in January 2027.
The first intake is limited to five places at a special launch price, because every one comes with three mentoring calls with me.
Waitlist only; register below to hear first.
£595 · £495 launch price, January 2027
—— Stand-Alone Mini Courses ——
Start Where You're Stuck
Nobody comes looking for a business course when the diary's full.
You come when something's stopped working and you need it fixed, ideally by Friday. So this bit of the page is sorted by the problem you’re having, not by how long you've been in business.
Scroll down to see the four most common marketing problems and find the fix you need most.
Most of these mini courses can be done in an afternoon, some are best done over a couple of days. All are built from the exact methods running successfully in my own business right now.
“I need paying clients. Now.”
1
The bookings have gone quiet and you can't work out why.
This is the door most photographers arrive through. If that’s you (and you’re in a bit of a panic), welcome! I’ve been where you are at different points in my 10-year business.
Let’s start with getting some money booked in the diary first. Everything else on this page is easier to fix once you're not worried about the mortgage.
Here’s exactly what I’d do if I needed bookings now.
Sold-Out Mini Sessions
£39
Plan, price and fill your dates. Any genre, any setting, park or studio
Who it's for: Photographers who've run minis before that didn't sell out, or who are thinking of running them for the first time. This system works with any genre of photography: Family, Newborn, Pets, Boudoir, Branding, Products etc
FREE
GET BOOKINGS NOW
What to do this week when you need bookings in the door now. Seven ways to put clients in front of your camera this month.
READ
WHY HAVE MY PHOTOGRAPHY BOOKINGS DROPPED?
The honest diagnostic, and how to run yours, from my own numbers.
Want the whole thing fixed, in order?
A mini course gets bookings in the door but it won't tell you why they disappeared in the first place. Finally Found and Actually Booked is twelve weeks, live, with me, working out what's brilliant and what's broken in your marketing and fixing it together. Founding run January 2027, applications close 31 October.
“I want Instagram to bring me brilliant clients, not just likes.”
2
You post and you post but it’s like shouting into an empty room. You might get a few likes, some comments from friends, but no bookings or enquiries.
Or you've stopped posting because the algorithm changes every five minutes, and you’re exhausted at the thought of finding something to put up, and you've got no idea what to say anyway.
Over half the people who enquire through my Instagram page go on to book a photoshoot, and mine is an account most gurus would call too small to bother with.
You don’t need a huge number of followers to get Instagram working for you. Each of these courses is aimed at getting your social media marketing back on track. Most of them use Claude (an AI assistant) to help save you time and they work on the free Claude plan.
Identify your Ideal Client: Your Why & Your Who
£35
Know why you do this — and exactly who it's for. The foundation everything else gets built on.
If you haven't booked a single client yet, this is where to begin.
The Instagram Audit
£27
An honest, personal read of your account, and the one thing to fix first.
For photographers already posting, with a decent run of posts behind them.
Hook, Value, Ask
£35
Creating compelling Instagram captions — this is the craft that makes everything else work.
This course is for any photographer, at any stage. Whether you've posted once or a thousand times, the craft of a good caption is exactly the same.
Weekly Content Plan
£35
Build your content plan once — then rinse and repeat, week after week, without the 9pm guilt.
This is for photographers ready to bring order to their posting. At its best once Hook, Value, Ask and Build Your Brand Book (see the AI section below) are in place — which is exactly why they're bundled together.
Bundle up — and save
The courses above are built to feed each other. Add in your personal brand book (built in Claude, from your own words) and you've got the three foundations that cure beige, forgettable content.
Take the whole marketing path and you'll never sit staring at a blank caption box at 9pm again.
The Three Marketing Foundations
Your Ideal Client · Build Your Brand Book · Hook, Value, Ask
Your Ideal Client, Build Your Brand Book, Hook, Value, Ask. Who you're talking to; your brand book, a one-off written from your own words so that when AI drafts a caption for you it's written as you (full course described in the AI section below); and the caption craft that makes every word land.
£129 (save £40)
The Whole Marketing Path
Five courses: Your Ideal Client · Build Your Brand Book · Hook, Value, Ask · Instagram Audit · Weekly Content Plan
All five courses in the order they're built to be done: an honest read of your Instagram, your ideal client pinned down, your brand book built from your own words so AI writes as you, the caption craft, and the weekly plan that pulls it all together. From "what on earth do I post?" to knowing exactly what today's post is, and why.
£169 (save £62)
“I want to be found on Google and by AI, with a website that turns browsers into buyers.”
3
Your future clients are typing into Google, and increasingly asking ChatGPT for a photographer, and your name isn't coming up. Or it is, and they land on a website that looks lovely and does nothing.
Your website is the most important piece of marketing you own (yes, more important than Instagram).
Get it found on Google and by AI, and make sure every page reads well and is built to convert, and it does the rest for you: bringing in bookings in the background while you're out shooting, with no daily feeding required.
SEO Success for Photographers
£99
Learn what your future clients actually type into Google, and put those words into your website where they count. No code, no jargon.
Take it alone or alongside the AI course. These are designed to work together.
Found by AI
£99
Show up in AI search, without losing Google. Almost nobody is teaching this yet, and none of it is technical.
Take it alone or after the SEO course; it assumes you know nothing about either.
Wonderful Websites that turn Browsers into Buyers
£99
Write every page of your website yourself, in your own voice, and turn the people who land on it into people who book you.
Homepage, service pages, About, pricing, contact: every page written by the end.
Bundle: Finally Found on Google & AI
SEO Success for Photographers · Found by AI
Learn what your future clients type into Google and where those words need to live on your site — then learn how to become one of the names an AI assistant actually recommends. The two halves of getting found, built as a pair: the SEO course ends exactly where Found by AI begins. One is the foundation that takes time and pays you for years; the other, almost nobody is teaching yet.
£175 (save £23)
“The marketing is eating my evenings. I want AI to take the admin off my plate.”
4
This IS NOT about AI making your photos. You are the artist, you take the photos.
This is about using AI as the admin team a solo photographer could never afford to hire. The team planning your content, based on your own data, which it helps you analyse, so you know how your business is doing in real time.
It can take over writing your captions (in your own voice) and creating your emails and web copy from your own words, so that the admin work that used to swallow your week, now takes a few hours.
Two of the team are available as stand-alone courses. For the full gang, you’ll need to do my 12-week course: Finally Found and Actually Booked.
It all runs in Claude (the one AI tool I actually use) and it works on the free plan.
Build Your Brand Book
£99
This course is the foundation of getting AI to help plan and write your marketing inside Claude.
And you’ll need it for all my other AI admin team courses. Once installed, your whole business brain will be in one place. This is the book your AI team reads before it writes a word.
This course works best for photographers with paying clients. If you are new in business, take the Ideal Client course first, and then come back to this.
Hire Your Data Analyst: Know what is actually making you money
£99
You won't learn spreadsheets, formulas or a single piece of jargon. Instead you'll set up your own data analyst, an AI one built inside Claude and trained on YOUR business, that reads your numbers and tells you what's actually making you money (and what could be bringing in more). You ask the questions. You make the decisions. It does the grunt work.
This is for photographers with at least a year of bookings behind them who've never properly looked at what the data is saying.
The Full Build
Building the whole team PLUS the business foundations that they need to work for you, is what the twelve weeks of Finally Found and Actually Booked are for. By the end you'll have an AI admin team that keeps track of your business and brings in the bookings while you're out shooting.
—— Free Resources ——
Free tools to get you started
Genuinely useful, no catch.
Each one solves one real problem in your business in under half an hour — and shows you exactly how I teach before you spend a penny.
Find out what your business really costs you and make sure your Instagram is working FOR you, plus take a little peek at how my AI assistant works and download some useful guides and checklists.
—— Meet Your Mentor ——
Hi! I'm Kirsty…
For fifteen years I was a journalist. Reporting on London crime and politics, chasing down exclusives and living on the adrenaline of being behind the newsdesk.
I was a chief reporter who was praised by name in Parliament, a sub-editor working for The Times, The Observer and then managing Metro Newspaper’s digital editions.
I knew how to write words that made people feel and act. What I DIDN’T know was how to make my dream career fit around two small children.
So at 34, I quit. I picked up a camera in desperation and started a photography business with absolutely NO idea what I was doing.
I then spent the next nine years figuring it out the hard way. How to get clients. How to get found on Google. How to build a business that bends to my family instead of against it. And over a thousand shoots later? It does!
And this year I did something slightly terrifying: I went through nine years of my own business data — every booking, every enquiry, every pound in and out. And I learned a lot!
I learned that past clients say yes nine times out of ten — and I hadn't emailed them in years. I learned my Instagram bookings were my highest conversions (and I didn’t need to go viral to get them!) and I learned how much I am actually earning from each marketing platform.
That's what I teach: how to find out what's actually true in your business — and what to do about it.
Everything in The Leap comes from my own evidence — my real numbers, my real mistakes, my real results. Not theory borrowed from someone. If I haven't done it, I don't teach it.
—— Receipts, not theory ——
Proof, Not Promises
No borrowed testimonials. No stock-photo success stories. My founding photographers are working through these courses right now, and their honest reviews will live here as they finish. Until then, here's the evidence this teaching stands on:
1,000+ shoots. 10 years.
One business.
Everything I teach comes from the heart of a dedicated photographer who built a six-figure photography business that's actually running day to day — I photograph around 150 families, couples and proposals across London every year. And I absolutely LOVE my job. Want a peek behind the scenes?
Come and say hi on Instagram
60+ Google reviews.
All five stars.
Earned one delighted client at a time, since I started out. Social proof is a vital part of your business — and the system I use to gather these reviews is one of the things I teach.
2,000 Instagram followers.
Real, paying bookings.
You don't need a huge number of followers on social media — you need the ones already there to book you. Over half the people who enquire through my Instagram go on to become clients - from an account most gurus would call too small to bother with. It's NOT about going viral. It's about giving every post a job.
—— Join the list ——
Not Ready for a Course? Completely Fine.
Join the list anyway. You'll get first look at every free tool as it's released, honest notes from inside my own business — the wins and the wrong turns — and first-through-the-door pricing whenever a course opens.
No spam. No daily "just checking in" emails. I'm far too busy on shoots for that.
—— Before You Ask ——
Great Questions, Honest Answers
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The Leap is the education side of Kirsty Hamilton Photography: honest business education for self-made photographers, taught by me, a working London photographer with a decade in business and over a thousand shoots. Ten self-paced mini courses, three bundles, and from January 2027 a twelve-week live programme and a mentored beginners' programme. Everything I teach, I've tested on my own business first.
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Photographers who want to run the business side properly without turning into a marketer. Some are in their first year, some in their tenth. The courses aren't sorted by how long you've been at it; they're sorted by the problem in front of you.
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The mini courses fix one thing each, in an afternoon, on your own. Finally Found and Actually Booked is twelve weeks live with me and a small group, fixing your whole marketing in order. Launch Ready is the beginner's bundle: the courses that start a business properly, plus three mentoring calls with me at the points where new photographers stall.
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Start where you're stuck. If the bookings have gone quiet and you need money in the diary, that's the first door: Sold-Out Mini Sessions, and the free Get Bookings Now guide. If Instagram isn't turning into enquiries, that's the second. If nobody's finding you on Google or by AI, or your website isn't converting, that's the third. If the marketing is eating your evenings and you want AI to take the admin, that's the fourth. And if it's the whole lot, not one thing, that's Finally Found and Actually Booked (established, with paying clients) or Launch Ready (starting a new business).
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No. Most of my students shoot around another job, a family, or both. That's who the courses are built for.
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Mini courses are £27, £35, £39 or £99 depending on the course. Bundles run from £129 to £175. Finally Found and Actually Booked is £995 paid upfront or £1,050 in three instalments, with a founding price of £595 or £650 for the January 2027 run only. Launch Ready is £595, with a launch price of £495 for the first five students starting in January.
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The first run starts in January 2027. Applications close on 31 October and booking opens by invitation. The founding price is for that first run only, because you're first and the first group is the one I learn from. It will never be that price again.
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Not yet. It launches in January 2027. Four of its six courses are already on sale individually, and you can register your interest now to hear first.
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Most mini courses take an afternoon; a couple are best spread over two days. The live programme is three to five hours a week for twelve weeks, including the call. Launch Ready is self-paced, so it takes as long as you give it.
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No. Everything runs in Claude, the one AI tool I actually use, and it works on the free plan. There's no code anywhere in any of my courses.
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Yes. The free guides page has tools that each solve one real problem in your business in under half an hour, and they show you exactly how I teach before you spend a penny.
The Leap is business education built around real life — school runs, nap times, editing at the kitchen table after bedtime. It's the teaching I wish someone had handed me nine years ago, from someone who's actually done it: less marketing overwhelm, more of the photography you love.
—— KIRSTY HAMILTON PHOTOGRAPHY EDUCATION · LONDON ——
—— THE LEAP · PHOTOGRAPHY BUSINESS EDUCATION · LONDON ——
The Leap is the photography business education arm of Kirsty Hamilton Photography, led by Kirsty Hamilton, a London family, proposal and vacation photographer with a decade in business and over 1,000 shoots.
It offers nine self-paced photography business courses priced from £27 to £99, covering ideal clients, Instagram marketing, brand voice, content planning, mini sessions, SEO, AI search and website copywriting, three course bundles from £129 to £175, and two programmes launching January 2027: Finally Found and Actually Booked, a twelve-week live programme for established photographers (£995, or £595 for the founding run), and Launch Ready, a self-paced bundle with three mentoring calls for photographers starting out (£595, or £495 for the first five places).
Every course is taught inside Claude and runs on its free plan.
Course enquiries: hello@kirstyhamiltonphotography.com