—— The Leap · Photography business education ——
Ready To Take The Leap?
Honest business education for self-made photographers.
Less marketing overwhelm, more of the photography you love.
LIVE COHORT + 1:1 MENTORING • 12 WEEKS • JANUARY & MARCH 2027
SELF-PACED COURSE + 1:1 MENTORING •
LIVE NOW
NOT READY FOR A FULL PROGRAMME?
Tell me what's broken and I'll show you the fix.
—— A system that works for you ——
Built in my business. Proven by my results. Taught to you.
Get your week back
I'll show you how to build a strong business foundation, and then put AI to work on your marketing.
These are systems built on foundations that hold, not viral hacks.
So the admin that used to swallow your evenings takes a few hours, and you're back to the photography you love (and the family you built this dream job around).
—— Starting out, or More experienced? ——
Two programmes, one for each stage.
One for photographers just starting out in business, and one for photographers already in business whose marketing needs sorting. Pick yours.
Which Photographer Are You?
Live programme · 12 weeks · March 2027 · limited places
Finally Found and Actually Booked
Twelve weeks to sort out your marketing and get your bookings back on track.
You're a great photographer, but the marketing has started to feel like a second job you never applied for.
The enquiries that used to turn into bookings have suddenly gone quiet.
Social media has turned into a hamster wheel: it’s moving faster and faster, and you feel like you are going nowhere.
Nobody can explain how AI search actually recommends you (but you know you should do something about it). And you're doing all of this round the school run and your actual photography.
You don't have to figure this out on your own. Let's get on top of it, together.
Finally Found and Actually Booked is a twelve-week live programme, taught by me, Kirsty Hamilton, to a small group of photographers.
We will find what's brilliant and what's broken in your marketing, fix the leaks, and build your own AI team that keeps the bookings coming while you're out shooting.
One live call a week, three to five hours of your time.
Limited places. Applications close 31 January 2027.
£995 · Next run, March 2027
Self-paced bundle + 3 mentoring calls · Live Now
Launch Ready
Everything you need to build your profitable photography business.
You've got the camera skills and the determination, but no idea how to build and run the business side of things.
You need to figure out pricing, a website, who your ideal client actually is, how to get found on Google and, most importantly of all, how to get clients in the door.
I was you, ten years ago. A camera, a lot of nerve, and no idea what running a business actually involved.
Launch Ready is a decade of work and over 1000 shoots distilled into all the things I wish someone had sat me down and told me at the start.
Launch Ready is the eight courses that start your photography business properly, worked through at your own pace.
There are three one-to-one mentoring calls with me, Kirsty Hamilton, at the exact points where new photographers stall: once the business is set up, once the website goes live (or is optimised if you already have one built), and at the end.
The programme is live now, ready to work through at your own pace.
£695 · Live Now - tap below to get started!
—— Stand-Alone Mini Courses ——
Start Where You're Stuck
Nobody comes looking for a business course when the diary's full.
You come when something's stopped working and you need it fixed, ideally by Friday. So this bit of the page is sorted by the problem you’re having, not by how long you've been in business.
Scroll down to see the four most common marketing problems and find the fix you need most.
Most of these mini courses can be done in an afternoon, some are best done over a couple of days. All are built from the exact methods running successfully in my own business right now.
“I need paying clients. Now.”
1
The bookings have gone quiet and you can't work out why.
This is the door most photographers arrive through. If that’s you (and you’re in a bit of a panic), welcome! I’ve been where you are at different points in my 10-year business.
Let’s start with getting some money booked in the diary first. Everything else on this page is easier to fix once you're not worried about the mortgage.
Here’s exactly what I’d do if I needed bookings now.
Sold-Out Mini Sessions
£39
Plan, price and fill your dates. Any genre, any setting, park or studio
Who it's for: Photographers who've run minis before that didn't sell out, or who are thinking of running them for the first time. This system works with any genre of photography: Family, Newborn, Pets, Boudoir, Branding, Products etc
FREE
GET BOOKINGS NOW
What to do this week when you need bookings in the door now. Seven ways to put clients in front of your camera this month.
READ
WHY HAVE MY PHOTOGRAPHY BOOKINGS DROPPED?
The honest diagnostic, and how to run yours, from my own numbers.
Want the whole thing fixed, in order?
A mini course gets bookings in the door but it won't tell you why they disappeared in the first place. Finally Found and Actually Booked is twelve weeks, live, with me, working out what's brilliant and what's broken in your marketing and fixing it together. Next run March 2027, applications close 31 January.
“I want Instagram to bring me brilliant clients, not just likes.”
2
You post and you post but it’s like shouting into an empty room. You might get a few likes, some comments from friends, but no bookings or enquiries.
Or you've stopped posting because the algorithm changes every five minutes, and you’re exhausted at the thought of finding something to put up, and you've got no idea what to say anyway.
Over half the people who enquire through my Instagram page go on to book a photoshoot, and mine is an account most gurus would call too small to bother with.
You don’t need a huge number of followers to get Instagram working for you. Each of these courses is aimed at getting your social media marketing back on track. Most of them use Claude (an AI assistant) to help save you time and they work on the free Claude plan.
Identify your Ideal Client: Your Why & Your Who
£35
Know why you do this — and exactly who it's for. The foundation everything else gets built on.
If you haven't booked a single client yet, this is where to begin.
The Instagram Audit
£27
An honest, personal read of your account, and the one thing to fix first.
For photographers already posting, with a decent run of posts behind them.
Hook, Value, Ask
£35
Creating compelling Instagram captions — this is the craft that makes everything else work.
This course is for any photographer, at any stage. Whether you've posted once or a thousand times, the craft of a good caption is exactly the same.
Weekly Content Plan
£35
Build your content plan once — then rinse and repeat, week after week, without the 9pm guilt.
This is for photographers ready to bring order to their posting. At its best once Hook, Value, Ask and Build Your Brand Book (see the AI section below) are in place — which is exactly why they're bundled together.
Bundle up — and save
The courses above are built to feed each other. Add in your personal brand book (built in Claude, from your own words) and you've got the three foundations that cure beige, forgettable content.
Take the whole marketing path and you'll never sit staring at a blank caption box at 9pm again.
The Three Marketing Foundations
Your Ideal Client · Build Your Brand Book · Hook, Value, Ask
Your Ideal Client, Build Your Brand Book, Hook, Value, Ask. Who you're talking to; your brand book, a one-off written from your own words so that when AI drafts a caption for you it's written as you (full course described in the AI section below); and the caption craft that makes every word land.
£129 (save £40)
The Whole Marketing Path
Five courses: Your Ideal Client · Build Your Brand Book · Hook, Value, Ask · Instagram Audit · Weekly Content Plan
All five courses in the order they're built to be done: an honest read of your Instagram, your ideal client pinned down, your brand book built from your own words so AI writes as you, the caption craft, and the weekly plan that pulls it all together. From "what on earth do I post?" to knowing exactly what today's post is, and why.
£169 (save £62)
“I want to be found on Google and by AI, with a website that turns browsers into buyers.”
3
Your future clients are typing into Google, and increasingly asking ChatGPT for a photographer, and your name isn't coming up. Or it is, and they land on a website that looks lovely and does nothing.
Your website is the most important piece of marketing you own (yes, more important than Instagram).
Get it found on Google and by AI, and make sure every page reads well and is built to convert, and it does the rest for you: bringing in bookings in the background while you're out shooting, with no daily feeding required.
SEO Success for Photographers
£99
Learn what your future clients actually type into Google, and put those words into your website where they count. No code, no jargon.
Take it alone or alongside the AI course. These are designed to work together.
Found by AI
£99
Show up in AI search, without losing Google. Almost nobody is teaching this yet, and none of it is technical.
Take it alone or after the SEO course; it assumes you know nothing about either.
Wonderful Websites that turn Browsers into Buyers
£99
Write every page of your website yourself, in your own voice, and turn the people who land on it into people who book you.
Homepage, service pages, About, pricing, contact: every page written by the end.
Bundle: Finally Found on Google & AI
SEO Success for Photographers · Found by AI
Learn what your future clients type into Google and where those words need to live on your site — then learn how to become one of the names an AI assistant actually recommends. The two halves of getting found, built as a pair: the SEO course ends exactly where Found by AI begins. One is the foundation that takes time and pays you for years; the other, almost nobody is teaching yet.
£175 (save £23)
“The marketing is eating my evenings. I want AI to take the admin off my plate.”
4
This IS NOT about AI making your photos. You are the artist, you take the photos.
What AI can be is the admin team a solo photographer could never afford to hire.
There’s a data analyst that helps you read your own numbers, so you know how your business is doing in real time.
There’s a content creator that plans your content from that data and drafts your captions, emails and web copy from your own words and stories.
And there’s an executive assistant that gets the to-do list out of your head. The admin that used to swallow your week now takes a few hours, and you stay the author of every word.
Start with Build Your Brand Book, because every member of the team works from it. Then hire the whole team in Build Your AI Admin Team.
It all runs inside Claude, the one AI tool I actually use. It works on Claude’s free plan, so you don’t need to pay a penny to start. The paid plan buys you longer sittings, not different results.
Build Your Brand Book
£99
This course is the foundation of getting AI to help plan and write your marketing inside Claude.
And you’ll need it for all my other AI admin team courses. Once installed, your whole business brain will be in one place. This is the book your AI team reads before it writes a word.
This course works best for photographers with paying clients. If you are new in business, take the Ideal Client course first, and then come back to this.
Built Your AI Admin Team
£297
Four weeks, three hires, your week back.
Hire the team a solo photographer could never usually afford: a data analyst who shows you what’s actually making you money, a content creator who knows what to post and when, and an executive assistant who gets the to-do list out of your head. Every one of them works from your brand book, in your words, with your stories and your numbers. You run the business. They do the legwork.
One to one
Some things you just need another photographer to look at with you
A course will sort most things. But sometimes there's one problem you keep circling back to, and what you actually need is someone who's been doing this for a decade to sit down and look at it with you, properly, for an hour.
That's a Power Hour. Just the two of us, on whatever you're stuck on.
A services page that gets visitors but no enquiries. An Instagram account you post to religiously and hear almost nothing back from. Pricing you've rewritten four times and still don't quite believe. Your Google listing, your website copy, the email you've been meaning to send your past clients since March.
Bring one thing, named as specifically as you can. "My services page isn't converting" gets you much further in an hour than "I need help with my website", because we can start working on it in the first five minutes instead of the last ten.
I'll have looked at whatever you've sent me before we speak, so you're not spending the hour explaining yourself. We'll go through it together, and you'll come away knowing exactly what to do next, and in what order.
Power Hour Coaching Call
£125
One hour, one to one, on Zoom. I take three a week so each one gets proper attention.
- Book your call, then pick your time from my calendar: Monday mornings, Wednesday lunchtimes or Friday afternoons, with at least 48 hours' notice.
- Please book within 90 days of buying.
- If something comes up, you can move your call once at no charge, as long as you tell me at least 24 hours beforehand.
—— Free Resources ——
Free tools to get you started
Genuinely useful, no catch.
Each one solves one real problem in your business in under half an hour — and shows you exactly how I teach before you spend a penny.
Find out what your business really costs you and make sure your Instagram is working FOR you, plus take a little peek at how my AI assistant works and download some useful guides and checklists.
—— Meet Your Mentor ——
Hi! I'm Kirsty…
For fifteen years I was a journalist. Reporting on London crime and politics, chasing down exclusives and living on the adrenaline of being behind the newsdesk.
I was a chief reporter who was praised by name in Parliament, a sub-editor working for The Times, The Observer and then managing Metro Newspaper’s digital editions.
I knew how to write words that made people feel and act. What I DIDN’T know was how to make my dream career fit around two small children.
So at 34, I quit. I picked up a camera in desperation and started a photography business with absolutely NO idea what I was doing.
I then spent the next nine years figuring it out the hard way. How to get clients. How to get found on Google. How to build a business that bends to my family instead of against it. And over a thousand shoots later? It does!
And this year I did something slightly terrifying: I went through nine years of my own business data — every booking, every enquiry, every pound in and out. And I learned a lot!
I learned that past clients say yes nine times out of ten — and I hadn't emailed them in years. I learned my Instagram bookings were my highest conversions (and I didn’t need to go viral to get them!) and I learned how much I am actually earning from each marketing platform.
That's what I teach: how to find out what's actually true in your business — and what to do about it.
Everything in The Leap comes from my own evidence — my real numbers, my real mistakes, my real results. Not theory borrowed from someone. If I haven't done it, I don't teach it.
—— Receipts, not theory ——
Proof, Not Promises
No borrowed testimonials. No stock-photo success stories. My founding photographers are working through these courses right now, and their honest reviews will live here as they finish. Until then, here's the evidence this teaching stands on:
1,000+ shoots. 10 years.
One business.
Everything I teach comes from the heart of a dedicated photographer who built a six-figure photography business that's actually running day to day — I photograph around 150 families, couples and proposals across London every year. And I absolutely LOVE my job. Want a peek behind the scenes?
Come and say hi on Instagram
60+ Google reviews.
All five stars.
Earned one delighted client at a time, since I started out. Social proof is a vital part of your business — and the system I use to gather these reviews is one of the things I teach.
2,000 Instagram followers.
Real, paying bookings.
You don't need a huge number of followers on social media — you need the ones already there to book you. Over half the people who enquire through my Instagram go on to become clients - from an account most gurus would call too small to bother with. It's NOT about going viral. It's about giving every post a job.
—— Join the list ——
Not Ready for a Course? Completely Fine.
Join the list anyway. You'll get first look at every free tool as it's released, honest notes from inside my own business — the wins and the wrong turns — and first-through-the-door pricing whenever a course opens.
No spam. No daily "just checking in" emails. I'm far too busy on shoots for that.
—— Before You Ask ——
Great Questions, Honest Answers
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The Leap is the education side of Kirsty Hamilton Photography: honest business education for self-made photographers, taught by me, a working London photographer with a decade in business and over a thousand shoots. Nine self-paced mini courses, three bundles, Build Your AI Admin Team, Launch Ready for photographers starting out, and Finally Found and Actually Booked, a twelve-week live programme for established photographers. Everything I teach, I've tested on my own business first.
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Photographers who want to run the business side properly without turning into a marketer. Some are in their first year, some in their tenth. The courses aren't sorted by how long you've been at it; they're sorted by the problem in front of you.
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The mini courses fix one thing each, on your own, at your own pace. Build Your AI Admin Team sits in between: four recorded calls and three self-paced courses that hire your AI admin team. Finally Found and Actually Booked is twelve weeks live with me and a small group, fixing your whole marketing in order. Launch Ready is for photographers starting out: eight modules that start a business properly, plus three one-to-one mentoring calls with me at the points where new photographers stall.
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Start where you're stuck. If the bookings have gone quiet and you need money in the diary, that's the first door: Sold-Out Mini Sessions, and the free Get Bookings Now guide. If Instagram isn't turning into enquiries, that's the second. If nobody's finding you on Google or by AI, or your website isn't converting, that's the third. If the marketing is eating your evenings and you want AI to take the admin, that's the fourth: Build Your Brand Book first, then Build Your AI Admin Team. And if it's the whole lot, not one thing, that's Finally Found and Actually Booked (established, with paying clients) or Launch Ready (starting a new business).
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No. Most of my students shoot around another job, a family, or both. That's who the courses are built for.
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Mini courses are £27, £35, £39 or £99 depending on the course. Bundles run from £129 to £175. Build Your AI Admin Team is £297. Finally Found and Actually Booked is £995 paid upfront or £1,050 in three instalments. Launch Ready is £695. A one-to-one Power Hour Coaching Call is £125.
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Yes. A Power Hour Coaching Call is one hour on Zoom, one to one with me, on a single problem in your photography business: your website copy, your pricing, your Instagram, your Google listing. You send the thing over beforehand, so the hour is spent working on it rather than explaining it. It costs £125, and you come away knowing exactly what to do next, and in what order.
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The January 2027 run is full, so the next one starts in March 2027. It's twelve weeks live with me and a small group, and places are by application.
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Yes. The first three of its eight modules are open now, and the other five unlock in January 2027.
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Most mini courses take an afternoon; a couple are best spread over a few days. Build Your AI Admin Team is four calls of about an hour each, then an afternoon for each team member. The live programme is three to five hours a week for twelve weeks, including the call. Launch Ready is self-paced; most people finish in three to four months alongside a job and a family.
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No. Everything runs in Claude, the one AI tool I actually use. It works on Claude's free plan, so you don't need to pay a penny to start; the paid plan buys you longer sittings, not different results. There's no code anywhere in any of my courses.
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Yes. The free guides page has tools that each solve one real problem in your business in under half an hour, and they show you exactly how I teach before you spend a penny.
The Leap is business education built around real life — school runs, nap times, editing at the kitchen table after bedtime. It's the teaching I wish someone had handed me nine years ago, from someone who's actually done it: less marketing overwhelm, more of the photography you love.
—— KIRSTY HAMILTON PHOTOGRAPHY EDUCATION · LONDON ——
The Leap is the photography business education arm of Kirsty Hamilton Photography, led by Kirsty Hamilton, a London family, proposal and vacation photographer with a decade in business and over 1,000 shoots.
It offers nine self-paced photography business courses priced from £27 to £99, covering ideal clients, Instagram marketing, brand voice, content planning, mini sessions, SEO, AI search and website copywriting, and three course bundles from £129 to £175. Build Your AI Admin Team (£297) hires a data analyst, a content creator and an executive assistant inside Claude, each working from your own brand book. A one-to-one Power Hour Coaching Call with Kirsty Hamilton is £125 for an hour on Zoom, on a single problem in your business.
There are two programmes. Launch Ready (£695) is live now: eight self-paced modules that start a photography business properly, with three one-to-one mentoring calls. Finally Found and Actually Booked (£995, or £1,050 in three instalments) is a twelve-week live programme for established photographers, by application, with the next run starting March 2027.
Every course is taught inside Claude and runs on its free plan.
Course enquiries: hello@kirstyhamiltonphotography.com