—— Any Stage · Getting Found ——

SEO Success for Photographers

Get found on Google — the calm, no-jargon way

Who it's for: any photographer who's invisible on Google. Whether you've never touched SEO or your site used to rank and quietly slipped down, you start in the same place..

£99

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The Problem

You have a beautiful website. Nobody can find it.

So you post more on Instagram, hoping the algorithm will do what Google isn't. And somewhere in the back of your mind sits SEO — the thing you know you should have sorted years ago, that sounds technical and faintly shameful not to understand.

Here's the part nobody tells you. SEO isn't a dark art and it isn't a developer's job. It's simply words, and where you put them on a page. That's genuinely most of it.

I did my own. In 2019 I sat down and worked out what my clients actually typed into Google, then put those words where Google looks for them — titles, headings, page copy, image names.

In 2020 I took a blogging-for-SEO course and started blogging deliberately, to climb up the Google rankings. By 2021 I was at the top of page one for "London family photographer", in what is probably the most saturated family-photography market in the country.

I held page one for four years.

No agency. No code. Just the work in this course.

What it Is

Nine lessons that take you from "I don't know where to start" to running your own SEO, in the background, every month.

You'll learn what your clients are actually searching for (and how many of them there are). Then where every one of those words needs to live on your site. We’ll walk through a good site structure, blogging and how to become a trusted local expert through Google Business and your own reviews.

One warning, and I'd rather give it here than in the checkout. This takes time. You will not see results next week. The climb that took me to page one took roughly two years, and the single biggest mistake photographers make is not starting because the payoff isn't instant. This is future-you's income, planted now.

Do the work now. Future you, fielding a steady stream of Google enquiries, will thank you.

9 lessons — from keywords to knowing it's working

7 places every keyword needs to live on your site

4 years at the top of page one, doing exactly this

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What You Will Walk Away With

Your own SEO, run by YOU. No agency, no jargon, no coding

  • A keyword map — the searches your clients really type, sorted by buying intent, with a rough sense of how many people type them.

  • One service page fully seeded against the seven-places checklist, images renamed and all.

  • A client-journey review of your own website, and the three structural fixes that would most help a human and Google at once.

  • Six evergreen blog posts planned — each tied to a cluster, each linking to the service page it feeds.

  • A Google Business Profile brought up to standard, and your first batch of review requests sent this week.

  • A simple monthly tracker, so you can see it working before it feels like it's working.

  • The honest truth about how long it takes, from someone who did it herself.

—— How it works ——

Learn it, do it, then leave it to compound

  • Buy the course

    You'll get all nine lessons, plus the worksheets and checklists — keyword map, seeding checklist, client-journey review, on-page quick wins, blog plan, review-request kit.

  • Work through the lessons

    In order, at your own pace. Each one ends with a small piece of work on your own website, not a theory exercise.

  • Do the work on your site

    This is the bit that counts. Placed words, fixed pages, a live Google Business Profile, reviews requested.

  • Check in monthly, and be patient

    Fifteen minutes a month with the tracker. Then let it compound, because that's the only way it works.

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—— Before You Ask ——

Great Questions, Honest Answers

  • No, and neither am I. If you can edit a page on your own website, you can do everything in this course. There's no code anywhere in it, and I explain every term in plain English the first time it appears.

  • Longer than you'd like — and I'd rather say so now than let you buy this expecting otherwise. My own climb took about two years from first keyword to top of page one. You'll see small movements sooner (and you should start to climb the rankings within the first month), which is what the monthly tracker is for. If anyone promises you faster results, be careful.

  • Yes, and you're in good company — that's exactly what happened to me in September 2025, after four years on page one. I make my own changes and their consequences part of the teaching, because it's the clearest possible lesson in why the words you place are load-bearing. The good news is that if you used to rank, it’s a quicker job to get you back up the search results

  • Not remotely. I got found and booked work from pages two and three for years while I was still climbing. People do scroll. Ranking is a climb, and the middle of it still brings enquiries.

  • No. Everything here works with free tools — Google's own autocomplete, Search Console, a plain page-speed check. I'll show you what's worth looking at and what to ignore.

  • This one is Google. Found by AI is what happens when a client asks an AI assistant to recommend a photographer instead of searching. They're cousins — the clear words and real trust that make Google rank you are exactly what makes an assistant recommend you — which is why they're built as a pair and sold as one. You can take either alone; this is the foundation.

  • Not for the mechanics — placing words where they go is a checklist, not a talent. If the writing itself is your sticking point, I've got a website copywriting course for exactly that.

  • Absolutely, all numbers and figures are my own. Everything I teach, I've tested myself.