—— The Leap · Start here ——

The Instagram Audit

An honest, personal read of your account — and the one thing to fix first.

Who it's for: photographers who are already using Instagram to market their business, with a decent run of posts behind you. If you're only just setting your account up, this isn't the place to start — there's nothing to read yet.

£27

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The Problem

Your Instagram has started to feel like a second job you didn't apply for. You post, you tweak, you try the thing everyone swears by — and still you can't quite say why all that lovely work isn't turning into enquiries.

It's not that you're doing it wrong. It's that no one has ever given you an honest, personal look at your account and told you the truth about what's holding it back.

That is what this is.

What it Is

The Instagram Audit is a proper, honest read of your account — the kind I'd give a photographer friend over coffee. You run it yourself in about fifteen minutes using Claude (a free AI assistant), and it walks you through your account across three lenses: whether a stranger can tell what you do in three seconds, whether the people who see you are actually acting, and whether your effort is going where it grows.

Then it does the thing most advice never does. It names the single most important thing to fix first — and one concrete step you can take this week.

No ten-point checklist. No hype. One clear root, and what to do about it.

15 minutes, ideally in one honest sitting

3 lenses it reads your account across

1 thing to fix first — named plainly, with your evidence

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What You Will Walk Away With

One clear root — not a to-do list.

  • The one thing holding your account back — named plainly, with the evidence.

  • Your two most telling numbers, finally explained (and exactly where to find them).

  • A short “your audit, on a page” summary to keep.

  • The relief of knowing where to start — instead of trying to fix everything at once.

—— How it works ——

Four steps, one afternoon

  1. Buy the audit

    You'll get a short “start here” guide and the prompt.

  2. Open a free plan in Claude.Ai

    The free plan is all you need.

  3. Paste the prompt, then share your bio, a few captions and your numbers

    You can simply screenshot them.

  4. Read Your Audit

    The one thing to fix first, named plainly, with your first step for this week.

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—— Before You Ask ——

Great Questions, Honest Answers

  • No — both interviews run perfectly on Claude's free plan.

  • About fifteen minutes, ideally in one honest sitting.

  • It'll show you why your account isn't converting, and the one thing to fix first. Do that, and growth tends to follow — but I'll never promise you numbers.

  • Yes. The audit reads ratios, not size, so it works whether you've two hundred followers or twenty thousand.

  • Absolutely — re-run it in a month to see what's shifted. Buyers get the current version, kept up to date.