—— The Leap · Established ——
Weekly Content Plan
Build your content plan once — then rinse and repeat, week after week,
without the 9pm guilt.
Who it's for: photographers ready to bring some order to their posting — and it's at its best once your foundations are in place. I'd strongly suggest doing Hook, Value, Ask and Build Your Brand Book before this one: your plan comes out sharper, faster and far more you when your caption craft and your brand book are already feeding it. Add Your Why and Your Who as well and you've got the full set pouring in. You can run it on its own — the tool asks you what it needs as you go — but hand on heart, this is the course to do after the other three. (Which is exactly why I bundle them together.)
£35
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The Problem
It's 9pm. You know you should post something. And you've got nothing.
So you open Instagram, scroll everyone else's beautiful work, feel a bit rubbish about your own — and close the app without posting a thing.
If that's your Tuesday night, I need you to hear something.
That's not a discipline problem. And it's certainly not a creativity problem — you're a photographer.
The problem is that every post has been a fresh decision, made from scratch, at the tiredest end of your day. Nobody makes good decisions at 9pm.
So this isn't about willpower. It's about never having to make that decision again.
What it Is
Weekly Content Plan gives you exactly that: a small set of post types you make again and again, each with a proper job to do, pinned to fixed days of the week. You build it once. Then you rinse and repeat. Tuesday night stops being “what on earth do I post?” and becomes “it's Tuesday — I know exactly what today's post is.”
And we don't pluck it out of thin air. Most advice hands you a blank page and says “brainstorm your content!” — and you end up with the same tired list as every other photographer. We do the opposite. We build your plan from evidence you already have: what's actually worked on your account, what your favourite clients really want, and the story only you can tell. Every part of your plan will have a reason to exist you can say out loud in a single sentence.
You build it with the Pillar Architect — a guided tool that interviews you one question at a time and shapes the plan with you, on a free Claude account. And this is where those earlier courses earn their keep: if you've done your captions course and installed your brand book, the tool draws on both, so your plan comes out deeper and sounds properly like you from the very first draft.
One honest word, because I'll always give you one: this is the system I now use to run my own account, and it's new — I'm measuring it in public as I go, no borrowed promises. But the part that ends the blank page? That works from the first sitting. The 9pm spiral is gone from my week. Let's get it gone from yours.
2 short lessons, under five minutes each
3–5 post types, each with a job, pinned to set days
1 tool — the Pillar Architect, yours to keep and rerun
What you will walk away with
Never make that 9pm decision again.
A weekly content plan — three to five post types, each with a job, pinned to set days — so you always know what today's post is for.
The Pillar Architect tool to keep and rerun whenever your business shifts.
Two short lessons (under five minutes each) that end the “just post more” myth and show you what every post is actually for.
Your Pin It to the Week page — a fill-in weekly map and the five rules that keep your plan honest.
Your Tuesday nights back.
—— How it works ——
Watch, build, pin it
Buy the course
You'll get the two short lessons, the Start Here guide, the Pillar Architect tool and the Pin It to the Week page.
Watch the two short lessons
Under five minutes each — so you know what every post is for before you plan a single one.
Open a free chat at claude.ai and run the Pillar Architect
Answer its questions by typing or talking (rambly voice-note answers are perfect), and it builds your plan with you. If you've got your brand book installed, it uses it.
Pin it to your week
Drop your plan onto the weekly map, and Tuesday night stops being a scramble for good..
—— Before You Ask ——
Great Questions, Honest Answers
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Two short video lessons, a Start Here guide, the Pillar Architect tool that builds your plan with you, and a Pin It to the Week page with your weekly map and working rules. It's all yours to keep, and you can rerun the tool whenever your business changes.
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Honestly? For the best result, yes. This course builds your plan from your foundations, so it's at its strongest once you've done Hook, Value, Ask and Build Your Brand Book — ideally with Your Why and Your Who too. That's why I bundle them together. You can run it on its own, and the tool will ask you what it needs as you go — but if you're right at the start, do those first and come back when you're ready to turn everything into a repeatable plan.
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Not at all. The Pillar Architect asks you questions one at a time, in plain English, and you answer by typing or talking. If you can hold a conversation, you can run it — and if you'd rather work on paper, you can.
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No. The tool runs on a free Claude account — that's all you need. There's nothing else to buy.
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Most people build their whole plan in one or two sittings — around 45 to 90 minutes. You can pause halfway and pick up exactly where you left off; the Start Here guide shows you how.
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It builds the plan — your post types, their jobs, and which day each one lands on — so you always know what kind of post today calls for. Writing the individual captions is a craft of its own, and that's what Hook, Value, Ask teaches — do that one first and the two work hand in glove.
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Yes. The method works from your evidence and your clients, whatever you photograph — families, newborns, brands, travel, or anything else. The examples come from my own family and travel work, but the method is yours to apply to your niche.