—— The Leap · Established ——

Build Your Brand Book

So AI doesn't just sound like you. It IS you.

Who it's for: established photographers with a steady stream of paying clients coming in. Your book is built from your real clients, your real prices and your real voice — so you need enough business behind you to draw from. Still finding your first clients? Do Your Why and Your Who first, and come back to this once the bookings are steady.

£99

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The Problem

You've tried using AI for your captions and your emails. And it was… fine. Competent. A bit beige. Certainly not you — so you rewrote most of it and wondered what the fuss was about.

Here's the thing nobody tells you: the AI isn't the problem. It writes generic copy because it's never actually met you. It doesn't know your clients, your prices, your story, the way you'd phrase things to a friend.

So introduce yourself properly. Once.

What it Is

Build Your Brand Book turns everything that makes your business yours into a brand book — and then installs it inside Claude (a free AI assistant), permanently, so every single thing it ever writes for you starts from you.

You don't write the book. You get interviewed for it. A guided interview I've built asks you about your real clients, your prices, your story, your voice — you answer in your own words (voice notes welcome), and it writes the book from your answers. Nothing invented, nothing borrowed from some imaginary “brand strategist”. Just you, organised.

Then a second prompt packages your finished book as a skill — think of it as handing Claude your business brain to keep. From that moment on, you never start from a blank page or a beige draft again.

This is the exact system I run my own business on. Every caption, email and page of web copy I put out starts from my own brand book. Nothing I teach I haven't done myself.

1 guided interview — you answer (voice notes welcome), it writes the book

1 installer that makes your book a permanent skill inside Claude

Once a few hours, one time — then you never re-explain yourself again

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What you will walk away with

First drafts that start as you

  • A proper brand book — your clients, offers, story, voice and facts, all in one place — built entirely from your own answers.

  • That book installed as a permanent skill inside Claude, so it's always writing as you, without you re-explaining yourself every time.

  • The interviewer prompt to keep — re-run it as your business grows, and your book grows with it.

  • Your evenings back. First drafts that start ninety per cent you, instead of nought per cent.

—— How it works ——

Answer, install, test drive

  • Buy the course

  • You'll get the guided interview, the installer, and short videos walking you through both.

  • Open a free chat at claude.ai and paste the interview

  • Then just answer the questions. Give yourself a few hours, if I'm honest with you; it's a proper conversation about your business, and it's worth every minute.

  • Install your finished book

  • The second prompt packages it as a skill in a few clicks. No tech wizardry required; I show you exactly where to press.

  • Test drive it

  • Open a fresh chat, ask for a caption, and watch it write from your book. That first draft is a genuinely lovely moment.

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—— Before You Ask ——

Great Questions, Honest Answers

  • No — the interview, the install and everyday use all work on Claude's free plan.

  • Yes. If you can copy, paste and answer questions about your own business, you can do this. The fiddliest part is a few clicks, and I show you each one on screen.

  • Give yourself a few hours for the interview — it's the honest answer, and it's time you spend once. Most people do it over an evening with a cup of tea

  • No — and the difference matters. You stay the author. The book is built from your words, your stories, your facts; AI just carries them so you never have to repeat yourself. It does the heavy lifting. It never takes the wheel.

  • Your book has a maintenance layer built in — when your prices change or a new offer launches, you update the book, not the AI. Five minutes, done, and everything it writes is current again.

  • They're built to work together: the audit tells you what needs fixing, the brand book makes everything you write sound like you while you fix it. If you're choosing one, start with the audit; if you're in for both, they're bundled.