—— THE LEAP · FOR PHOTOGRAPHERS WITH PAYING CLIENTS ——
Nine o'clock on a Tuesday.
Nothing posted.
Nothing left in the tank.
You've got photos you're genuinely proud of. You just can't face working out what to say about them. Build Your Brand Book is the first step to getting your evenings back.
Build Your Brand Book
£99 · one-off · works on Claude's free plan
Secure Checkout Via Podia, instant access
—— What a Brand Book does ——
This is what it looks like when Claude already knows you.
An agency emailed asking for a free proposal shoot. I typed one sentence, and this is what came back: my prices, my deposit, my policy on free shoots, the way I sign off.
I didn't tell it any of that. Out of the box, AI knows nothing about you or your business. This is what changes once it does.
—— Same AI. Different Writer ——
What a brand book changes, on the page
Bea booked a champagne-pop photoshoot for her 50th. I asked the same AI to turn her story into a blog post twice.
The first time I gave it the story and nothing else. It came back with standard AI speak: "main character energy", a quote from Bea she never said and a testimonial from a friend who doesn't exist.
The second time I gave it my brand book. It came back with "Petrified was fine. Petrified, we could work with." Bea's real words, quoted exactly. My prices right. And a note flagging the two things it couldn't verify, instead of inventing them.
Same model. Same story. Different writer. That's the difference a brand book makes, and I still make every decision about what goes out.
—— It’s Fired Me Up! ——
“I'll be honest, I'd been really reluctant to use AI. I worried about sounding robotic, about what people would think, and at the same time about being left behind. Kirsty helped me find the middle ground.
“She showed me how to use AI responsibly and how to teach it my voice, so it supports me behind the scenes without taking over my writing.
“I'm now refining systems in my business that haven't been touched in years, I'm posting and marketing more consistently, and I'm about to send my first email to my list in two years! It's fired me up, and running the business feels far more organised and manageable.”
— Rebecca M, July 2026 —
—— All your admin. Done differently ——
The Shoot is the easy bit
It's everything after it that wears you down.
Carousel or reel? What should I say in the caption?
I haven’t blogged in ages, that’s a whole day of keyword research and writing…
What actually works?
What's the marketing plan this month. Hang on a minute - is there even a plan?
Instagram has turned into a soul-sucking second job, and it clocks on just as you run out of energy.
Maybe you've already turned to AI for help. And maybe, like me, you found yourself typing the same thing every single time: I'm a photographer, I photograph this, this is my ideal client, this is what I'm working on, please can you…
By the time you'd explained yourself, you could have written the thing.
Here’s where it stops
When I first dabbled in AI, I was using ChatGPT, and then people started talking about how Claude had certain features that made things easier for small businesses.
I built my own brand book, installed it in Claude, and it stopped.
The first thing I noticed wasn't a perfect caption. It was not having to explain myself. Who I am, what I do, who I love photographing: it was all already there.
Now, most days, I open Claude and ask for today's post. It comes back built from my plan and in my own words. A tweak here and there, and it's done.
I still make every decision. I just don't make them from a cold start, exhausted and staring at a blank page at nine o'clock at night.
It all started here.
Build Your Brand Book won't hand you that whole system in one go. It gives you the FOUNDATION everything else stands on: no more explaining yourself, from the first day.
—— How it works ——
Three steps. A few hours, over a couple of sittings.
1
TELL YOUR STORY ONCE. A guided interview about your business, in your own words: who you photograph, what you offer, what you charge, how you talk.
2
INSTALL IT IN CLAUDE. Your answers become a brand book that Claude works from every time. It works on the free plan. The one setting to switch on is code execution (Settings → Capabilities).
3
USE IT STRAIGHT AWAY. Ask for a real job, like a caption or an enquiry reply, and notice everything you didn't have to type.
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—— What you get ——
Inside Your Brand Book
Fifteen short lessons, in order, at your own pace. They take you from the twenty-minute Brand Personality starter, through the guided interview, to installing your book in Claude and putting it to work in your first week.
Then the bits you'll want later: how to update it when your prices change, how to nudge a draft that's nearly you, and where to send a screenshot when you're stuck.
Also included (not upsold, no bumps, nothing extra to buy):
30-day install support. Stuck? Send a screenshot or a DM, and get a voice-note reply from me within two working days.
Your first-month prompt bank. The First Wins asks plus a dozen more, copy-ready, so you never sit in front of a blank chat wondering what to type.
The Claude setup checklist (PDF). Privacy settings, chat versus project, code execution on. Five minutes, done right first time.
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—— Sound Familiar? ——
The list that never gets shorter
You write every caption, blog and email from scratch, and by Thursday you've run out of ways to say the same thing.
Your posts get likes. They don't get enquiries.
You've switched tactics three times this year because someone on a webinar said to.
Everything about your business lives in your head, so nobody (and nothing) can help you with it.
You've paid for AI and still rewrite most of what it gives you.
You've been meaning to "sort your brand" for about two years.
If that's you, the fix isn't a better prompt or a new platform. It's getting what's in your head out of your head, once, in the form of an easy interview.
Why a brand book, and why install it
A brand book is everything that makes your business yours, written down: who you photograph and why they book you, what you charge and what's included, your story, and the way you actually talk.
Most photographers have never written it down because it feels like a job for a branding agency. It isn't. It's a conversation you have with the AI as it interviews you.
Installing it is what makes it stick. Paste a brand book into a chat and it's gone when the chat is. Build your business brain directly into Claude and it's there in every new chat, without you pasting a thing.
You stay the author. Claude does the heavy lifting from your words, and it never takes the wheel.
Your brand book tells Claude who you are. It's the first step, not the whole system. Turning it into a plan you run and posts you can trust is what we build together in Finally Found and Actually Booked.
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—— Is this for you? ——
For the photographer with bookings coming in
You're a year or many more in. Clients are booking. The photography is the part you're sure of, and the marketing is the part that lives in your head and comes out at nine o'clock at night.
Your brand book is built from your real clients, your real prices and your real voice, so that's exactly what the interview needs: enough business behind you to draw from, whatever you shoot and wherever you are.
NOT THERE YET? If you're still working out who you photograph and what you charge, wait on this one.
You'd be building a book from guesses, and it would write like guesses, and that is not helpful for you or your new business.
Start with Identify your Ideal Client to get clear on why you do this and exactly who it's for, then Hook, Value, Ask for the craft of captions that bring enquiries.
Come back to this once the bookings are steady. I'd rather you waited, than paid for something that won’t benefit you now.
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—— Why Now? ——
The next step (and the £45 discount)
When you're ready for the next step, Finally Found and Actually Booked is my live programme: twelve weeks, in a small group, starting January 2027.
Twelve weeks to sort out your marketing and get your bookings back on track. It's by application, and applications close on 31 October. This first round is at the founding price of £595; after that, it goes up to £995.
And if you've built your brand book and your application is accepted, I'll take £45 off the founding price as a thank-you.
Not ready? That's completely fine. Your brand book is yours to keep, whatever you decide.
And it earns its keep from day one, on its own. Captions. Enquiry replies. Client emails. Your About page. A blog post. A newsletter. Anything you'd normally write from a blank page, Claude now drafts from you, and that's true whether or not you ever take another course of mine.
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—— Before You Ask ——
Great Questions, Honest Answers
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No. The interview, the install and everyday use all work on Claude's free plan. The one setting to switch on is code execution (Settings → Capabilities), and the setup checklist shows you where.
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A few hours, over a couple of sittings. The interview is a proper conversation about your business and it's worth every minute. Installing your book is a few clicks, and your first real job from it, a caption or an enquiry reply, happens the same day.
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The interview, yes. It's a conversation, and any AI assistant can hold it. Installing your finished book and the First Wins test drives only work in Claude, and that's where the payoff is: never explaining yourself again.
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No. Your three words are the starting point; this builds the whole book around them. Who you photograph, what you offer, what you charge, your story and how you talk, all installed so Claude works from it every time.
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Then your book needs a line changed, not Claude. It's a skill fix, not an AI fix. The Updating Your Skill cheat sheet gives you the two routes, and either takes about five minutes.
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Because Claude doesn't. Everything you know is in your head, and Claude can only write from what it's been given. Your brand book tells Claude who you are. It's the first step, not the whole system. Turning it into a plan you run and posts you can trust is what we build together in Finally Found and Actually Booked.
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Finally Found and Actually Booked is my live programme: twelve weeks, in a small group, starting January 2027, by application. Applications close on 31 October. This first round is at the founding price of £595; after that, it goes up to £995. If you've built your brand book and your application is accepted, I'll take £45 off the founding price as a thank-you. Apply for the January cohort.
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No. Build Your Brand Book is complete on its own, and plenty of people will install it and stop there. From the day it's installed, Claude drafts your captions, enquiry replies, client emails, About page, blog posts and newsletters from your own words instead of a blank page. That's the whole job of this course, and it's done.
The cohort is a different thing. It's where I take the same brand book and build the rest of the team on top of it: a marketing plan you actually run, an analyst reading your numbers, an email writer, an SEO and AI-search lead, all working from your words. Every one of them checks your brand book before it does anything, which is why the book has to come first, and why the £45 comes off if you're accepted. But it's the next step, not a requirement. Your brand book works without it, today.
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It's a digital course with instant access, so once you're in I can't refund it, which is the same on every Podia course. That's why the who-it's-for section is honest about who should wait. If something's gone wrong with your access, email me and I'll sort it.
—— In case we haven’t met yet ——
Hi! I’m Kirsty
For fifteen years I was a journalist. I knew how to write words that made people act; what I didn't know was how to make that career fit around two small children.
So at 34 I quit, picked up a camera (in desperation, because being a stay at home mum felt incredibly isolating), and realised I’d found my new passion. I’ve spent a decade figuring out how to get clients, how to get found on Google, and how to build a business that bends to my family instead of against it.
Over a thousand shoots later, it does.
Then, in 2026, I went through nine years of my own business data and found out what was actually true. Where I was winning clients and where I was losing them. And (most importantly) how my business was doing in real time so I could market accordingly.
And I’m passionate about seeing other photographers succeed in the same way.
A brilliant, profitable photography business isn’t something that happens to lucky people, it’s something you can build yourself, and I have the tools to help you do it!
