Start your photography business properly: your prices, your website & your first clients, with me alongside you.
Launch Ready
Everything you need to start a brilliant and profitable photography business.
Photographers: you've got the camera skills and the determination, but no idea how to build a brilliant business.
What to charge, what to put on your website, who your ideal client actually is, how to get found on Google and, most importantly, how to get paying clients in the door. If you are starting a business from scratch, this all has to happen, and nobody tells you how to do it.
You are in the right place. And you don't have to work it out on your own. I was you 10 years ago, and I have used my decade of experience to create a course with everything I’d do to build a brilliant, profitable photography business, right now.
Welcome to Launch Ready: six courses that start a photography business properly, at your own pace, with three one-to-one mentoring calls with me at exactly the points where most new photographers stall.
Launching January 2027. Five launch places available at £495.
You're a great photographer.
And you've decided to do this properly.
You've got the kit, the eye and the nerve. You've got a folder of photos you're proud of and a handful of people who keep saying "you should charge for this." What you haven't got is a price you're sure of, a website that books anyone, or a clear idea of who you're actually for.
So you're googling at midnight, getting seventeen different answers, and wondering which one to trust.
Stop the late night search. Everything you need is right here, in the order you need it.
I was you, ten years ago.
A camera, a lot of nerve, and no idea what running a business actually involved. I learnt every bit of it the hard way, one mistake at a time, over a decade and more than a thousand shoots.
Launch Ready is all of that distilled: the things I wish someone had sat me down and told me at the start, in the order I wish I'd done them. It’s everything I’d do if I was building a business from scratch today.
The Mentoring Calls
Set it up
Your ideal client, your prices, your business basics
Get Found
A website that books people, and Google knowing you exist
Get Booked
Your portfolio, your first mini sessions, and content you can keep up
Calls with me, at the three points where beginners get stuck.
The first call happens once your business is set up, so we sanity-check your prices and your ideal client profile. The second is once your website is live (or optimised), so I read it properly and tell you what to fix. The third is at the end, to plan your first three months of actually getting booked.
Just you and me, on your business.
Want more? Extra calls are £125 each, whenever you need one.
—— LIMITED SPACES · JANUARY 2027 ——
6
Courses, self-paced on your own timetable
3
5
mentoring calls
Launch places available
Pricing
£695
£495 (January 2027 Launch Price, 5 spaces available)
By the end, here's where you'll be
✔ You'll know exactly who you're for and what you charge, and you'll be able to say both out loud without flinching.
✔ You'll have a website that Google can find and that turns a visitor into an enquiry, written by you, in your voice.
✔ You'll have set up your first set of mini sessions and know how to do it again.
✔ You'll have a content plan you can actually keep up, and a business on its way to turning a profit.
—— HOW IT WORKS ——
The six stages
1 Identify Your Ideal Client
Know why you do this, and exactly who it's for. Everything else, from your prices to your Instagram, gets easier once you can answer that in one sentence. You'll finish with: a client you can describe, and a business built around them. (Mentoring call one happens here)
3 Building Your Portfolio
How to get the shoots that get you the shoots: model calls, first clients, and what to put on the website before you have much to put on the website. You'll finish with: a portfolio that sells the work you want, rather than only the work you've done.
2 Business Basics and Data Foundations
The ‘boring’ bit done properly, once: how to price, how to get paid, what to track from day one so that in a year's time you know what worked. Includes setting up the two free tools every photographer should have running. You'll finish with: prices you're sure of, and numbers you'll thank yourself for later.
4 Wonderful Websites that turn Browsers into Buyers
Write every page of your website yourself, in your own voice, so the people who land on it book you. You'll finish with: a website that works, page by page. (Mentoring call two happens here.)
5 Sold-Out Mini Sessions
Plan, price and fill your dates. Any genre, any setting, park or studio. The fastest way to your first real bookings and your first real reviews. You'll finish with: a mini session plan you can run this season and every season after.
6 The Weekly Content Plan, with Hook, Value, Ask
Build your content plan once, then rinse and repeat, week after week, with captions that actually get enquiries. You'll finish with: a plan you can keep up around the school run. (Mentoring call three happens here.)
How Launch Ready works
Self-paced from January
All six courses, released the day you start. Go as fast or as slow as your life allows; nothing expires.
Three mentoring calls with me
Booked with me when you reach each milestone: business set up, website live, and the end. On the payment plan, each instalment unlocks the next call.
Five Launch Places
The mentoring is one-to-one, so the launch is small on purpose. After the first five, the bundle continues at the standard price.
Time commitment
An afternoon per course, roughly, some of them will need a few days. Most people finish in two to three months alongside a job and a family.
AI Tools
Where a course uses AI, it runs in Claude, the one AI tool I actually use, and it works on the free plan. No code, anywhere.
Is this you?
✔ You've got the camera skills and you've decided to make this a business, not a hobby.
✔ You haven't got a price you're sure of, a website that books anyone, or a clear idea of who you're for.
✔ ou shoot families, newborns, weddings, headshots, pets, brands, or you're not sure yet. The method is the same.
✔ You'd like someone who's built a successful business to show you how it’s done.
The Price
The Launch Price is for five people, in January 2027.
It will never be this price again.
Pay upfront
Launch price, January 2027 only £495
Five places. Waitlist only.
Standard price £595
paid upfront
or £695 in three instalments of £231.67
each instalment unlocks a mentoring call
Join the Waitlist
Five people get Launch Ready at £495 in January, and they'll be the first five on this list who want a place. Leave your name and email, tell me what you shoot (or want to), and you'll hear before anyone else when the doors open.
No commitment, no deposit. Just first in the queue.
—— Before You Ask ——
Great Questions, Honest Answers
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Yes, if you've decided to make photography a business. You need a camera you know how to use and the intention to charge for your work. You don't need a website, a price list or a single paying client yet; that's what we build.
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If you've got a live website and paying clients and the problem is that the marketing has stopped working, Finally Found and Actually Booked is the better fit. If you've got a few bookings but no proper prices, website or plan, Launch Ready is exactly for you.
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Four of the six are on sale now individually, and you're welcome to. The mentoring calls come with the bundle only.
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Three one-to-one calls with me, one at each milestone: when your business is set up, when your website goes live, and at the end to plan your first three months. Extra calls are £125 each.
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It's self-paced, so as long as you give it. Most people finish in two to three months around a job and a family. Nothing expires.
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Because the calls are one-to-one and I want to do them properly. After the first five, the bundle continues at the standard price.
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Everything: all six courses and the three mentoring calls, for £495 instead of £595. It's for the January 2027 launch only.
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Yes. £695 in three instalments of £231.67, with each payment unlocking the next mentoring call. Paying upfront is £595.
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No. Where a course uses AI it runs in Claude, the one AI tool I actually use, on the free plan. There's no code anywhere.
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January 2027. Join the waitlist and you'll hear the exact date first.
—— In case we haven’t met yet ——
Hi! I’m Kirsty
For fifteen years I was a journalist. I knew how to write words that made people act; what I didn't know was how to make that career fit around two small children.
So at 34 I quit, picked up a camera in desperation, and spent a decade figuring out the hard way how to get clients, how to get found on Google, and how to build a business that bends to my family instead of against it.
Over a thousand shoots later, it does.
Are you ready to launch a brilliant and above all profitable business?
Let’s go! I’m excited you are taking The Leap!
