—— Any Stage · Getting Found ——
Get Found by AI
Show up in AI search — without losing Google
Who it's for: any photographer whose clients are starting to ask an AI assistant instead of scrolling. Nothing in it is technical, and it assumes you know nothing about any of this.
£99
Secure Checkout Via Podia
The Problem
Something strange is happening to the way clients find photographers.
More and more of them aren't scrolling through pages of Google results. They're asking an AI assistant one question: "who's a good family photographer near me?" And they're getting one answer. A short list. Sometimes a single name.
This course is about making sure that name is yours.
It isn't about being good. It's about being describable.
What it Is
It's called AI engine optimisation — AIEO — and almost nobody is teaching it yet. Not because it's difficult, but because it's so new.
Six lessons, taught through my own business.
You'll learn how AI search actually behaves and why it wobbles, so you stop reading a single result as a verdict.
You'll learn what makes a business easy for an assistant to describe and recommend.
You'll record a baseline of where you show up today, so you have something to measure against. And you'll set up a fifteen-minute check to see how things are going.
Everything runs in Claude — the one AI tool I actually use — and the free plan is all you need.
6 lessons — four short videos and three resource packs
10 client-question FAQs, written and live on your site
15 minutes a month to know it's still working
What You Will Walk Away With
A business an AI assistant can describe, recommend, and get right
Ten client-question FAQs written and live on your website — in your words, answering what people actually ask.
A recorded baseline of where you show up in AI search today, so you can tell movement from noise.
A fifteen-minute tracker that warns you within days if any change starts to hurt.
The publishing disciplines that make "without losing Google" a promise you can keep.
An honest understanding of how this corner of search behaves — including the wobble, so a bad result doesn't send you rewriting your whole site.
—— How it works ——
Test, describe, watch
Buy the course
Six lessons — four short videos plus the workbook, tracker and finale packs.
Run the test on yourself
The same ten-minute test I ran. You'll find out exactly where you're named, where you're described wrongly, and where you're missing.
Make yourself describable
Write your ten FAQs and publish them. This is the work, and it's writing, not tech.
Check in monthly, and be patient
Fifteen minutes with the tracker. Additive changes only, one at a time — so nothing you do here costs you what you've already built
—— Before You Ask ——
Great Questions, Honest Answers
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No. There's no code in it anywhere. The core work is writing honest answers to questions your clients already ask you, and putting them on your own website.
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It'll make you far easier for an assistant to find, understand and describe — which is the part you control. Nobody can guarantee what an assistant says on a given day, and anyone who tells you otherwise is selling you something. What this course gives you is method, a baseline, and a way to see what's changing.
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That's precisely why the course is built the way it is. Everything is additive — you add, you don't strip out — one change at a time, with a tracker watching. I learned that the hard way in September 2025 and I'd rather you didn't.
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No. This assumes nothing. It pairs naturally with SEO Success for Photographers — the clear words and real trust that make Google rank you are the same things that make an assistant recommend you — but you can take this one on its own and start here.
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Everything runs in Claude, the one AI tool I actually use, and the free plan is all you need. You don't need a subscription to do any of this.
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It's early. That's the opportunity. The photographers doing this now are the ones being named while everyone else is still finding out it exists — and the work involved is useful for ordinary Google search anyway, so it isn't a bet you lose.
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Every time. The searches where I was missing are in the course alongside the ones where I was recommended, because a page of wins would teach you nothing about why the misses happen.