Get Found by AI

Get Found by AI is a self-paced online course that teaches photographers AI engine optimisation (AIEO): how AI assistants such as ChatGPT and Claude decide which businesses to recommend, and how to become one of the names in the answer without losing your Google rankings. It's taught by Kirsty Hamilton, a London family photographer and former journalist, through her own photography business. There are six lessons, four short videos and three resource packs, and it costs £99.

AIEO is the work of making your business easy for AI assistants to find, understand, describe and recommend. SEO helps you rank in Google's list of results. AIEO helps you appear when someone asks an AI assistant a question and gets one answer back. You'll also hear it called AI search optimisation or generative engine optimisation (GEO). For a photographer, most of it comes down to clear, honest answers to the questions your clients already ask, published on your own website.

It means that when someone asks an AI assistant such as ChatGPT, Claude or Google's AI answers to recommend a photographer, your business is one of the names that comes back, and it's described accurately. AI assistants build those answers from what they can read about you online, and your own website is the most important part of that. When your website says clearly who you photograph, where you work and what it's like to work with you, you're far easier to recommend.

Yes, and it's already happening. I've had a booking from a client who asked ChatGPT to recommend a photographer who was good with young children, and it recommended me. That question barely exists as a Google search: he typed it as a full sentence describing his own family. Questions like that are exactly what this course helps you answer on your own website.

You test it. The course starts with the same ten-minute test I run on my own business: a handful of real client questions, asked the way your clients would ask them. You'll see exactly where you're named, where you're described wrong and where you're missing, and you'll record it as your baseline so you can see what changes.

Any photographer whose clients might ask an AI assistant for a recommendation, which is fast becoming all of us. It works for family, wedding, newborn, headshot, pet and brand photographers, and for beginners and established photographers alike. If you're new, you'll build a website that's easy to describe from the start. If you've put years into your SEO, you'll learn how to add to it without putting it at risk.

No. There's no code in it anywhere. The core work is writing honest answers to questions your clients already ask you, and putting them on your own website. If you can answer a client's question in an email, you can do this.

It's the opposite. There's no new platform to post on and nothing to feed every day. You do the work once, in about a day, on your own website, and then it's fifteen minutes a month to check in. It's one of the few marketing jobs that keeps working for you while you're busy shooting, editing or getting on with life.

It'll make you far easier for ChatGPT, Claude and other AI assistants to find, understand and describe, which is the part you control. Nobody can guarantee what an assistant says on a given day, and anyone who tells you otherwise is selling you something. What this course gives you is the method I use on my own business, a baseline to measure against, and a simple way to see what's improving.

No. Everything in this course adds to your website, and nothing that's already working for you on Google gets taken away. And the clear, honest answers that help an AI assistant recommend you are the same things Google rewards, so the work helps on both fronts.

No. This assumes nothing. It pairs naturally with SEO Success for Photographers, because the clear words and real trust that make Google rank you are the same things that make an AI assistant recommend you. But you can take this one on its own and start here.

Everything runs in Claude, the one AI tool I actually use, and the free plan is all you need. You don't need a paid subscription to do any of this.

It's early. That's the opportunity. The photographers doing this now are the ones being named while everyone else is still finding out it exists. And the work involved helps with ordinary Google search too, so it isn't a bet you lose.

Yes. Nothing in the method depends on where you are. You'll write answers about your own business, your own area and your own clients, and test the searches your clients would really run. My examples come from my London photography business, but the method has no postcode.

You can do it in a day. The lessons are short, around ten minutes each, so with a dedicated afternoon you'll get through all of them. Give yourself the rest of the day for the real work: writing your ten FAQ answers and putting them live on your website. It's fully self-paced, so you can also spread it over a few evenings. After that, the monthly check takes about fifteen minutes.

It depends on your website and how often AI assistants revisit it, so you judge progress over months rather than by a single search. That's why you record a baseline before you change anything: so you can see exactly what's improved.

Then you're exactly who this course is for. Most photographers' websites weren't written with AI in mind, so starting from nothing is completely normal, and it's the gap this course closes. Your baseline shows you where you're starting from, and every answer you publish makes you easier to find, describe and recommend.

Six lessons, four of them short videos, plus three resource packs. The workbook helps you write your ten client-question FAQs, the tracker holds your baseline and your fifteen-minute monthly check, and the finale pack covers the publishing disciplines and your monthly check-in. You'll also see my own test results, so you know exactly what to look for.

For as long as the course is live, with every update included. I don't promise lifetime access on anything, because I've been promised it myself and watched courses vanish, and because AI search changes fast enough that a course frozen in time isn't worth much. I'd rather keep this one current and give you the updated version each time.

£99, as a one-off payment, with every lesson and resource pack included. It's taught by Kirsty Hamilton of Kirsty Hamilton Photography, a working London family and vacation photographer who tests everything she teaches on her own business.