—— Any Stage · Getting Found ——
Found by AI
Show up in AI search — without losing Google.
Who it's for: any photographer whose clients are starting to ask an AI assistant instead of scrolling. Nothing in it is technical, and it assumes you know nothing about any of this.
£99
The Problem
Something strange is happening to the way clients find photographers.
More and more of them aren't scrolling through pages of Google results. They're asking an AI assistant one question: "who's a good family photographer near me?" And they're getting one answer. A short list. Sometimes a single name.
This course is about making sure that name is yours.
It isn't about being good. It's about being describable.
What it Is
It's called AI engine optimisation — AIEO — and almost nobody is teaching it yet. Not because it's difficult, but because it's so new.
Six lessons, taught through my own business.
You'll learn how AI search actually behaves and why it wobbles, so you stop reading a single result as a verdict. You'll learn what makes a business easy for an assistant to describe and recommend, and you'll write ten of your clients' real questions into answers that live on your own website — which is where an assistant goes looking. You'll record a baseline of where you show up today, so you have something to measure against. And you'll set up a fifteen-minute check that warns you within days if anything you change starts to hurt.
That last part matters more than it sounds. In September 2025 my own well-intentioned changes collided with a Google update and my rankings took a six-month knock. I tell you that whole story inside, because it's the reason this course teaches you to do this safely — additive only, one change at a time, watching what happens. You are not asked to gamble a Google ranking you spent years earning in order to chase a new one.
I'll show you my own dashboard too, including the sitemap mistake I made in 2018 that's still sitting there today, eight years between the error and the method. And the small moment where an assistant called me an award-winning journalist-turned-photographer — lifted, word for word, from my own About page. That's the principle in miniature: assistants repeat your website's claims with your name attached, which is exactly why you only ever write what's true.
Everything runs in Claude — the one AI tool I actually use — and the free plan is all you need.
6 lessons — four short videos and three resource packs
10 client-question FAQs, written and live on your site
15 minutes a month to know it's still working